Cookie Policy

What cookies actually are

A cookie is a tiny text file that a website asks your browser to keep on your device. The next time you come back, the browser hands that file back so the site can recognise the same visitor - for example, to remember the phone number you typed yesterday so you don't have to type it again. Cookies cannot read other files on your device and cannot run programs on it.

How CallMyPhone uses cookies

We rely on three groups of cookies. Each group has a different job, and we try to use as few cookies as we reasonably can.

1. Essential cookies

These keep the service working. They store the phone number you asked us to remember, the "remember my number" preference, an anonymous identifier we use to prevent abuse, and the basic settings the page needs to load correctly. Without them the call button simply cannot do its job.

2. Analytics cookies

We use Google Analytics (and a similar Google Tag Manager loader) to understand which pages visitors actually use, how long calls take to connect, and where things go wrong. The data is aggregated and does not identify you personally - we look at trends, not individuals.

3. Advertising cookies (Google AdSense)

We display advertising on the site through Google AdSense. AdSense and Google's ad partners set cookies in your browser to measure ad performance, limit how often you see the same ad, detect invalid traffic, and — only if you give consent — personalise ads based on your interests. The most common cookies in this category are __gads, __gpi, IDE, NID, ANID and _gcl_au. A full and current list of cookies Google may set is available on Google's Types of cookies used by Google page and on the How Google uses cookies in advertising page.

If you reject personalised advertising, Google AdSense will fall back to non-personalised ads, which still set a small number of cookies for fraud prevention, frequency capping, and reporting.

Your choices and consent

When you first visit the site from the EU, the UK, Switzerland, or California, a Google-certified consent dialog (Funding Choices) appears and asks whether you accept analytics and advertising cookies. Until you make a choice, no advertising or analytics cookies are set. You can change your decision at any time through the Manage cookie preferences link in the footer.

California residents can additionally use the Do Not Sell or Share My Personal Information link in the footer to opt out of the sale or sharing of personal information for cross-context behavioural advertising under the CCPA/CPRA.

Independently, every modern browser lets you block cookies entirely, accept only cookies from sites you visit directly, or delete cookies after each session. The downside is that disabling essential cookies will break parts of CallMyPhone - most importantly the "remember my number" feature and the call flow itself.

If you would like to opt out of Google Analytics specifically, Google offers a browser add-on that does exactly that, without affecting any other site behaviour.

Third-party services

Some pages load content from external services - Google AdSense and Google Tag Manager for advertising and tag delivery, Google Analytics for usage statistics, captcha protection to block bots, embedded widgets such as the Trustpilot review badge. Those services have their own cookie and privacy policies, and we recommend reviewing them if you are curious about exactly what each one collects.

What we do not do

We do not use cookies to build a personal profile of you, we do not sell cookie data to third parties, and we do not place tracking pixels in the calls themselves. The cookies on this site exist to make ringing a lost phone fast and reliable - nothing more.

Updates to this policy

If we add new categories of cookies, change analytics providers, or start working with new advertising partners, we will update this page and bump the date below. Continued use of the site after such an update means you accept the revised policy.

Questions?

If something here is unclear, or you would like us to remove a specific cookie that you saw in your browser, write to us via the contact page - we read every message.